Fashion Trust Arabia – Weaving a Digital Runway
WEAVING A DIGITAL RUNWAY
WEAVING A DIGITAL RUNWAY
Fashion Trust Arabia, a non-profit initiative founded under the patronage of HH Sheikha Moza Bint Nasser, HE Sheikha Al-Mayassa bint Hamad Al-Thani and Tania Fares, tasked us with the development of their website, becoming the digital cornerstone of their initiatives. Our goal was to build a robust, scalable, and efficient website that could accommodate the initiative’s growing needs while providing a seamless browsing experience for their diverse audience.
Development
The Challenges
In such a visually driven industry, building a website that translates the artistry of fashion into digital language was a unique challenge. Additionally, with a global audience to cater to, ensuring the site was user-friendly and navigable across different cultures was paramount.
Our Strategy
We adopted a forward-thinking approach to website development, focusing on the creation of a seamless user interface. The goal was to make it as simple as possible for visitors to discover, learn about, and support the talented designers that Fashion Trust Arabia represents.
The Impact
Visitors have found the website to be intuitive and easy to navigate, leading to increased engagement and visibility for the represented designers.