Case study
Bakelab
A website that smells like the counter
Website design for a Beirut bakeshop and café, warm, tactile and photography-led.
- Client
- Bakelab
- Industry
- F&B
- Services
- Websites
- Year
- 2025
The challenge
Bakelab Counter is a Beirut bakeshop and café with serious sourdough ambitions. The website had to feel like the counter does: warm, tactile and personal, without a template smell.
The approach
We designed a photography-led site with generous warmth: the bread up close, the space, the people, and the Bread Club membership woven through it. Every block earns its place or gets cut.
The work
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