Notes
What we’re learning about AI video, brand and growth, written the way we’d say it in a meeting.
- 01
What a brand film actually costs in 2026
Quotes for the same film brief can range from $3k to $150k. Here’s what actually drives the price, and where AI production genuinely changes the math.
AI Video8 min - 02
Content systems for Gulf brands: what actually gets watched
Posting more isn’t a strategy. What we’ve learned running always-on content for brands across the region, including the formats that consistently outperform.
Growth9 min - 03
A website in a week, without cutting corners
Most agency website timelines are padded with waiting, not work. How we compress a brand-grade marketing site into days, and what we refuse to skip.
Web7 min - 04
Planning content and ads around Ramadan
CPMs spike, schedules flip, and generic “Ramadan Kareem” posts disappear into the feed. A practical month-by-month plan for brands in MENA.
Growth8 min - 05
Why we don’t call ourselves an AI agency
AI is our engine, not our brand. Here’s the thinking behind a creative studio that uses AI heavily but refuses to lead with it.
Studio5 min - 06
AI video production, explained for brands
What “AI video” actually means in 2026, what it can and can’t do, and how a studio uses it to deliver film-grade work in days instead of months.
AI Video8 min