Case study
Taptap Send
Transforming money transfers
Full social media management, influencer marketing and paid performance campaigns for a cross-border remittance app scaling across MENA.
- Client
- Taptap Send
- Industry
- Fintech
- Services
- Performance Creative, Content Engine
- Year
- 2024
Taptap Send moves money home for diaspora communities, and in remittances trust is the entire product. The engagement kept growing because the market kept responding: social content, influencer partnerships, paid performance, all aimed at communities that scroll straight past generic fintech ads.
We ran the social channels end to end, planned and produced the content, built influencer campaigns around faces each community actually recognises, and ran paid performance behind the organic layer.
Remittance marketing lives on specificity: the right corridor, the right rate, the right language, the right moment. Producing at volume made real testing possible, and the learning compounded month over month.
Creative built for the Lebanon corridor, bilingual by default, tested at volume. Cedar trees, snow on the mountains, zaatar in the suitcase: the references are ones the diaspora actually feels.
Rates, moments and seasons change weekly, so the creative system is built for speed: one visual language, endless variants, always in the audience’s own dialect.
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