BL1NK has ushered in a new era in Lebanon, revolutionizing networking with its state-of-the-art digital NFC business cards. From the branding to the development of a user-friendly dashboard, our agency played a significant role in launching this product from the ground up.
Our journey wasn’t without its obstacles. A crucial hurdle was creating awareness and understanding of a relatively unknown product and persuading potential users that this digital solution was a better alternative to traditional business cards.
To overcome these challenges, we leaned heavily into education – crafting digestible content, engaging website design, intuitive sales decks, and a user-friendly dashboard. Our approach also included utilizing various marketing strategies, such as social media marketing, influencer marketing, paid advertisements, and event marketing.
Our comprehensive approach paid off: BL1NK became the leading digital business card company in Lebanon, boasting the largest user base in the country.
The future looks bright for BL1NK. The product recently earned acceptance into a prestigious accelerator program in Jordan, and the team is gearing up for an ambitious pivot. While details remain under wraps, expect big things in the near future as BL1NK aims to establish a strong presence in the MENA and GCC regions.