Malak al Tawouk, a beloved Lebanese eatery, sought to streamline and modernize its customer experience with the launch of an all-in-one delivery app, making ordering a breeze for its patrons. The primary goal was to deliver a fresh, user-friendly mobile application while preserving the traditional brand identity that customers of Malak al Tawouk have come to love over the years.
Striking a balance between a sleek modern app and maintaining the brand’s cherished identity was a significant challenge. The app design needed to feel contemporary and intuitive, yet unmistakably “Malak al Tawouk”.
Our approach centered on blending modern design principles with the unique identity of Malak al Tawouk. By incorporating the brand’s distinctive colors, iconography, and patterns into the design, we were able to create a familiar, yet fresh, user interface. This melding of the old and the new allowed us to provide a user-friendly experience without sacrificing the brand’s nostalgic touch.
The introduction of this new app revolutionized the customer experience. With its modern, easy-to-navigate design, the app has gained wide acceptance across Lebanon, further solidifying Malak al Tawouk’s status as a food favorite.