Buy and Sell represents a revolutionary addition to Lebanon’s digital landscape. It’s a modern, fully free platform designed to simplify and transform the online buying and selling experience. Our task was to create and launch a competitive listing platform that not only rivaled existing market giants but also preserved its core promise – offering completely free services to its users.
Creating a new platform in a market dominated by long-established competitors is always a significant challenge. The design needed to be modern, engaging, and user-friendly, while the launch strategy required an approach that could make a splash in a crowded market.
We devised a strategy that blended a fresh, approachable identity with a strong value proposition. The design ethos centered around a modern and fun aesthetic, ensuring the platform was inviting and easy-to-use. Our marketing strategy emphasized the unique selling proposition: the platform’s free nature, a direct contrast to most competitors.
While it’s still early days for Buy and Sell, the platform has hit the ground running. Within just the first month of launch, the platform saw an influx of over 2,000 listings, a testament to the effectiveness of our design and marketing efforts.