The Challenges

Taptap Send faced the challenge of establishing itself as a preferred choice in the competitive money transfer app market. With a focus on Lebanese expats, the challenge extended to creating relatable content that resonated with the target audience and educating users about the app’s functionality.

Our Strategy – Social Media Marketing

Leveraging our expertise in social media marketing, we devised a multi-platform strategy encompassing Instagram, Facebook, and TikTok. By curating engaging content tailored for Lebanese expats, we successfully built a robust brand presence and community on Taptap Send’s social channels. Our efforts not only raised awareness but also educated users on the app’s features, fostering a sense of trust and familiarity.

Jumping to Performance Marketing

Embracing a data-driven approach, our performance marketing strategy focused on client acquisition and mobile app installs. Running targeted meta ads on Instagram and Facebook, we meticulously measured results using AppsFlyer, always striving for lower Customer Acquisition Costs (CACs). Custom dashboards were implemented to ensure comprehensive traceability, allowing us to optimize campaigns in real-time for maximum impact.

The Impact

The results were nothing short of exceptional. Taptap Send witnessed a significant surge in brand recognition and a growing, engaged user community. The performance marketing efforts yielded impressive numbers, with consistently low CACs, indicating an efficient and cost-effective client acquisition process. The data-driven approach not only enhanced campaign visibility but also provided valuable insights for continuous improvement.

What’s Next?

As Taptap Send continues to thrive, our focus is on sustaining and expanding the momentum. We aim to further solidify the brand’s position, exploring new avenues for user engagement and driving continued growth. With a foundation of success laid, we look forward to elevating Taptap Send to new heights in the dynamic world of digital finance.